A Journey of Courage, Growth, and Unstoppable Leadership
Seventeen years ago, I had a vision. I wasn’t just starting a business — I was starting a movement.
A movement that would transform how we lead. A movement rooted in courage, kindness, authenticity, and real human impact. A movement that would empower others to rise — not just in title, but in voice, power, and purpose.
And that vision became LeadershipHQ.
What began as a bold idea has grown into a powerhouse.
🔥 From leadership coaching and keynotes that challenge the norm
🔥 To shaping future-ready leaders across every industry
🔥 To launching Affirm by Soniato help women reclaim their confidence
🔥 To advocating for women’s wellbeing and equity through MenoRise
🔥 To bringing courageous leaders together through The Leadership Association
🔥 And now… preparing for our most fearless initiative yet:
💥 WOMEN LEADERS — launching soon.
💖 100,000+ Leaders. One Mission.
In 17 years, we’ve worked with over 100,000 leaders across Australia and globally. We’ve helped teams rise after toxic leadership. We’ve watched women step into their power. We’ve stood beside CEOs and emerging changemakers alike — always with one goal: To make leadership human again.
And we don’t do it alone. We built The Leadership Association as the go-to hub for brave leaders who want to keep growing — together. A place where leadership isn’t a title — it’s a way of being. A space for support, learning, connection, and real change.
🎁 Our Birthday Gift to You
Because you’ve been part of this wild, beautiful journey — I’ve got a gift for YOU.
🎁 To celebrate 17 incredible years, the first 100 people to head to https://soniamcdonald.com.au/books/ will receive FREE digital leadership + mindset resources.
✨ Coaching tools
✨ Affirmations from Affirm by Sonia
✨ Real-world leadership strategies
✨ Neuroscience-based insights
✨ Practical inspiration to help you rise
Use code: birthday at checkout.
📌 This offer includes digital downloads only — not hard copy books.
🌟 What’s Next?
We are just getting started.
🔥 The Women Leaders Program is almost here — a bold new space for women to lead with fire, fearlessness, and full authenticity.
🔥 Affirm by Sonia continues to empower women through mindset, skin confidence, and real-talk affirmations.
🔥 The Leadership Association is growing fast — with exclusive events, community access, mentoring, and member-only tools for courageous leaders.
🔥 And MenoRise Revamped is COMING SOON, is redefining how workplaces support women through perimenopause and beyond.
If you’ve ever joined a program, shared our work, been in the room, or simply believed in this mission — THANK YOU.
This milestone isn’t just about us. It’s about all of you. The ones who lead with heart. Who rise after setbacks. Who dare to do leadership differently.
Here’s to the next 17. Let’s rise — together.
With all my heart, Sonia McDonald Founder – LeadershipHQ | Affirm by Sonia | MenoRise | The Leadership Association
About LeadershipHQ
At LeadershipHQ, we don’t just talk about leadership — we redefine it.
For over 17 years, we’ve been the trusted partner for leaders, teams, and organisations ready to ditch outdated leadership models and embrace courage, authenticity, and impact.
We believe leadership isn’t a title. It’s a way of being. It’s about showing up, speaking up, and lifting others up.
We’ve coached and empowered over 100,000 leaders across industries — from emerging talent to executives — through transformational programs, team workshops, women in leadership journeys, and bold coaching experiences.
Whether you’re building a culture of trust, navigating change, or developing the next generation of leaders — we’re here to help you lead with heart, courage, and purpose.
Because the future doesn’t need more bosses. It needs real leaders.
