Sonia
Meet our Founder, The Leadership Badass - CEO
ABOUT US
Shaping the future of leadership for 17 years - boldly, authentically, and unapologetically.
Founded by leadership trailblazer Sonia McDonald, we help leaders and teams break boundaries, embrace courage, and drive real impact.
We don’t do cookie-cutter. From game-changing leadership programs and executive coaching to women in leadership workshops and dynamic team-building solutions, we partner with industries like engineering, construction, government, and beyond to create unstoppable leaders and thriving cultures.
Our secret? A modern, human-centered approach rooted in neuroscience and real-world results. Leadership isn’t a title—it’s an attitude, a mindset, and a way of being.
We specialize in delivering cutting-edge leadership programs, executive coaching, women in leadership workshops, and team-building solutions. With a proven track record in driving cultural change and leadership excellence, we partner with businesses across industries—engineering, construction, government, and professional firms—to cultivate leaders who inspire, innovate, and deliver results.
Our approach is bold, human-centered, and backed by neuroscience, ensuring that every leader we work with unlocks their full potential to make a lasting impact. Leadership isn’t just a skill—it’s a mindset. Let’s build brave, authentic leaders together.
Meet the Dream Team
Sonia isn’t just a leadership expert—she’s a force of nature. She’s spent over 30 years turning ordinary people into extraordinary leaders, coaching, inspiring, and speaking to global audiences. She’s bold, she’s brave, and she’s unapologetically real. Sonia brings an unstoppable energy that makes you believe you can conquer anything—and then she shows you how.
Edward
The Strategist
Ted doesn’t just see the big picture—he builds it. Known for his razor-sharp insights and cool-headed leadership, Ted is the architect of bold strategies that drive results. He’s the calm in the storm, the thinker behind the action, and the one who turns chaos into clarity. If there’s a tough call to be made, Ted’s the one you want in your corner.
Sonia
Meet our Founder, The Leadership Badass - CEO
Sonia isn’t just a leadership expert—she’s a force of nature. She’s spent over 30 years turning ordinary people into extraordinary leaders, coaching, inspiring, and speaking to global audiences. She’s bold, she’s brave, and she’s unapologetically real. Sonia brings an unstoppable energy that makes you believe you can conquer anything—and then she shows you how.
Edward
The Strategist
Ted doesn’t just see the big picture—he builds it. Known for his razor-sharp insights and cool-headed leadership, Ted is the architect of bold strategies that drive results. He’s the calm in the storm, the thinker behind the action, and the one who turns chaos into clarity. If there’s a tough call to be made, Ted’s the one you want in your corner.
Katie
The Dynamo - Operations Leader
Katie is the glue that holds it all together—and the spark that ignites big ideas. With her unshakeable drive, creative flair, and people-first mindset, Katie is the one who turns visions into reality. She’s not just part of the team; she’s the heartbeat, bringing passion, precision, and magic to everything she touches.
Natasheen
The Creator - Marketing Manager
Natasheen is the creative powerhouse driving LeadershipHQ’s marketing strategy. With a passion for bold campaigns, engaging storytelling, and digital innovation, Natasheen turns ideas into impact. With a mix of strategy, creativity, and a little magic, Natasheen elevates LeadershipHQ and shakes up the game.
Lewis
Chief Joy Officer
Lewis isn’t just a dog—he’s the soul of the office. Part mascot, part morale booster, and 100% adorable, Lewis reminds us that leadership is as much about joy and connection as it is about courage and strategy.You know you’re in the right place when Lewis wags his tail.
We’re a team that doesn’t just lead—we redefine leadership.
Whether we’re inspiring CEOs, empowering teams, or challenging the status quo, we’re here to build a world of bold, courageous leaders who aren’t afraid to make an impact.
LeadershipHQ: Where bold begins. Are you in?
Our Impact
Inspired Leaders
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Programs Delivered
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Thriving Organisations
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Curious about how we can help you?
OUR MANTRA
Courage, authenticity, and impact —
Courage, authenticity, and impact —
these are the pillars of our creed
We reject the mundane and the cautious; our mission is to ignite your inner trailblazer, convert your confidence into decisive action, and ensure your leadership creates a profound impact on your team and the wider community.
WE'RE ON A MISSION
To forge the leaders of tomorrow who are as resilient as they are innovative, blending courage with compassion, ready to tackle any challenges the future may present.
We’re not here to conform—we’re here to make a difference, raise our voices, and initiate change.
WE STAND FOR
Impact
We're not just in the room; we're changing the game. Our leadership echoes beyond the immediate, crafting legacies that last and transform.
Wisdom
Forget cookie-cutter strategies. We bring sharp insights and smarter decisions to the table because true leadership thrives on deep understanding.
Courage
Boldness is our baseline. We stand firm, face challenges head-on, and champion the audacious because that's how leaders leave their mark.
Kindness
It’s the secret sauce in our leadership cocktail. Fierce empathy, genuine care, and unwavering support define us because true strength is shown through compassion.
Greater Leaders. Greater Teams. Greater Results.
This isn’t just our slogan—it's our commitment.
OUR IMPACT
For 3 years, we’ve partnered with leaders and teams at Seymour Whyte Constructions, strengthening their leadership capabilities, aligning their teams, and empowering them to lead with confidence and impact.
Through our tailored programs, we’ve helped leaders enhance communication, build high-performing teams, and drive a culture of collaboration and accountability. As a result, teams are more aligned, leaders are making more strategic decisions, and the organisation is building a stronger, more resilient leadership culture.
